A comprehensive strategy for RVEZY to build a performance-based creator program on Whop, launch unbranded niche Instagram pages, and dominate RV/travel content on TikTok and Instagram.
The opportunity, the approach, and the expected impact
RV/travel content on TikTok has grown 410% since 2021. The #RVLife and #VanLife hashtags have billions of cumulative views. Yet none of RVEZY's direct competitors — Outdoorsy, RVshare, or Cruise America — are running scaled UGC creator programs. This is wide-open whitespace.
Meanwhile, RVEZY's own social footprint (~31K Instagram followers, modest TikTok presence) has significant room for growth. Canadian domestic travel is surging (RVEZY bookings up 25% YoY), and the 2026 social trend is decisively toward raw, authentic, creator-driven content over polished brand content.
This strategy has two parallel workstreams:
Launch a Content Rewards campaign on Whop.com paying creators $3–5 per 1,000 views to produce RV/travel UGC. Creators post to their own TikTok and Instagram accounts, driving brand awareness and traffic. No upfront cost — pay only for verified performance.
Launch 1–2 unbranded niche Instagram pages (e.g., @rvtravelhacks, @openroadguide) focused on slideshow/carousel content. Semi-automate production to test scalability. Funnel engaged audiences back to RVEZY through bio links and organic mentions.
None of your direct competitors are playing this game
| Brand | Positioning | Social Style | UGC Program | Gap |
|---|---|---|---|---|
| Outdoorsy | Adventure-first, lifestyle, "explorers & wanderers" | Aspirational, polished photography | None identified | Over-polished; not speaking to TikTok audience |
| RVshare | "Largest, most trusted" — authority/trust play | Professional, informational, national park imagery | None identified | Corporate tone; content is helpful but not entertaining |
| Cruise America | Legacy fleet rental, 50+ years, #BETHERENOW | Fleet-focused, traditional marketing | None identified | Completely absent from creator economy; dated brand |
| RVEZY | Accessible, Canadian, peer-to-peer, "try to buy" | Modest but active; ~31K IG followers | This strategy | First-mover advantage in scaled UGC |
Step-by-step setup for RVEZY's pay-per-impression creator program
Whop Content Rewards is a performance-based creator marketplace. You post a campaign, set a CPM (cost per 1,000 views), and creators produce and publish content to their own social accounts. You approve submissions, and creators get paid based on verified view counts. No upfront fees — you only pay for actual reach.
whop.com and create a free business account. This is your "whop" — the hub where your campaigns live. Takes under 5 minutes, no approval process.
| Field | Recommended Setting | Notes |
|---|---|---|
| Campaign Title | "RVezy — Get Paid to Create RV & Travel Content" | Clear, benefit-driven. Creators scan titles quickly. |
| Content Type | UGC | Original content, not clipping existing videos. |
| Category | Travel / Lifestyle | Helps creators in the RV/travel niche find you. |
| Total Budget | $500–$1,000 (Phase 1 test) | Reload as needed. Scale to $2K–5K/month once validated. |
| Reward Rate | $3–5 per 1,000 views | Start at $4/1K. Adjust based on submission quality. |
| Allowed Platforms | TikTok, Instagram Reels | Highest organic reach potential for short-form. |
| Minimum Payout | $5 | Filters out ultra-low-effort content. |
| Max Payout Per Submission | $200 | Caps exposure on viral outliers during testing phase. |
| Guidelines | Link to Google Doc (see Section 04) | Update the doc anytime without changing campaign settings. |
| Scenario | Monthly Budget | CPM Rate | Total Views | Est. Submissions |
|---|---|---|---|---|
| Conservative Test | $500 | $4 | 125,000 | 15–25 |
| Active Test | $1,000 | $4 | 250,000 | 30–50 |
| Scale Phase | $3,000 | $3.50 | 857,000 | 80–150 |
| Full Scale | $5,000 | $3 | 1,667,000 | 150–300 |
What creators should make — and how to brief them
The biggest barrier to scaling UGC for a travel brand is that creators think they need to be on a trip. They don't. The majority of high-performing travel content on TikTok is filmed from home — talking head tips, slideshows, listicles, storytime videos, and planning content. This is the unlock that makes a Whop program scalable.
What it is: Creator speaks directly to camera sharing tips, opinions, stories, or lists about RV/travel topics.
Why it works: Highest authenticity signal. TikTok's algorithm rewards face-on-screen content. No props or travel needed.
Example: "3 things I wish I knew before my first RV trip"
What it is: Image-based slideshows with text overlays and trending audio. Can be listicles, tips, destination guides, or inspiration.
Why it works: TikTok is algorithmically boosting carousels. 1.4x more reach than single images on Instagram. Highly shareable and saveable.
Example: "10 underrated RV campgrounds you need to visit" [photo slideshow]
What it is: Short-form entertainment — POV scenarios, relatable skits, trend-jacking with an RV/travel twist.
Why it works: Highest viral ceiling. Entertainment-first content gets shared. Can be filmed anywhere.
Example: "POV: You're explaining to your friends why you're renting an RV instead of booking a hotel"
What it is: Creator tells a personal story about an RV experience, reacts to RV content, or responds to common questions.
Why it works: Narrative drives watch time. Personal stories build emotional connection. Stitch/duet-friendly.
Example: "The craziest thing that happened on our first RV trip…"
All content should fall into one of these five strategic pillars:
| Pillar | Purpose | Audience Emotion | Best Formats |
|---|---|---|---|
| 1. First-Timer Tips | Lower the intimidation barrier for people who've never rented an RV | "I can actually do this" | Talking Head, Slideshow |
| 2. Destination Inspiration | Trigger desire and trip-planning behavior | "I need to go there" | Slideshow, POV |
| 3. Money & Value | Position RV travel as the smart financial choice vs. hotels/flights | "This saves me money?" | Talking Head, Slideshow |
| 4. Hacks & How-To | Provide practical utility that gets saved and shared | "I'm bookmarking this" | Talking Head, Slideshow, Carousel |
| 5. Lifestyle & Culture | Tap into van life, slow travel, and outdoor culture trends | "This is the life I want" | POV, Storytime, Slideshow |
Link this document in your Whop campaign's Guidelines field. Include the following sections:
60+ content ideas organized by pillar — none require active travel
Plug-and-play scripts creators can adapt — three frameworks, three angles
Framework: PAS (Problem → Agitate → Solution)
Target: People curious about RV travel but intimidated
Creator type: Relatable 25–40 year old, casual vibe, not overly polished
"I wanted to do a road trip with my friends but hotels were insanely expensive, Airbnbs were booked, and flying four people anywhere was going to cost us over two grand."
"And honestly, I'd looked at RVs before but it felt overwhelming — like, do I need a special license? What if I break something? What about insurance?"
"Then I found RVezy. It's basically Airbnb for RVs. You pick one from a local owner, insurance is included, they have 24/7 support, and prices start at like $47 a night. We split a camper van four ways and it was cheaper than a single hotel room."
"If you've been thinking about it — just try it. Link is rvezy.com. Seriously the best trip we've ever taken."
Alt hooks to test:
Framework: Hook → Story → Offer
Target: Budget-conscious travelers, families, millennials
Creator type: Energetic, "hack" personality, money-savvy vibe
"Last summer we wanted to take the kids somewhere but flights were $1,200 just for tickets. Hotels? Another $800 minimum. So my partner found RVezy — it's a site where you rent RVs directly from owners. We grabbed a travel trailer for $55 a night, drove two hours to this incredible lake campground, and stayed for five nights. Total cost including the rental, gas, and groceries? $480."
"The kids still talk about it. No airport, no checkout times, no overpriced room service. Just nature and family time. Check out rvezy.com — seriously, it's the travel hack nobody's talking about."
Alt hooks to test:
Framework: BAB (Before → After → Bridge)
Target: Aspirational travelers, van life curious, digital nomads
Creator type: Chill, aesthetic, outdoorsy but approachable
[Talking head] "I used to spend every vacation the same way — stressing about flights, sitting in traffic, checking into some generic hotel. I'd come home more tired than when I left."
[B-roll of nature/morning coffee/campsite vibes if available, or continue talking head] "Now? I rent a camper van through RVezy, pick a direction, and just go. Morning coffee by the lake. No alarm, no checkout, no plan. It's the only way I want to travel now."
"RVezy makes it stupid easy — you literally pick an RV from a local owner, insurance is included, and you can be on the road by tomorrow. It starts at like $47 a night. Go to rvezy.com and just browse — you'll be hooked."
Alt hooks to test:
High-performing formats for both TikTok and Instagram — fully automatable
TikTok is algorithmically boosting carousel/slideshow content on the For You Page. Instagram carousels get 1.4x more reach than single images. The format extends viewing time (users swipe through), which tells the algorithm the content is engaging. Slideshows are also the easiest format to semi-automate — critical for the third-party IG page strategy.
Structure: Hook slide → 5–10 items (one per slide) → CTA slide
Example: "7 campgrounds that feel like another planet"
Slide 1: Bold text hook over scenic photo
Slides 2–8: Location name + one-line description + photo
Slide 9: "Save this for your next trip" + follow CTA
Best for: Destination inspiration, gear lists, tips
Structure: "X vs Y" hook → side-by-side slides → verdict
Example: "Hotel vacation vs RV vacation — the real cost breakdown"
Slide 1: "Hotel vs RV: which is actually cheaper?"
Slides 2–6: Line-item comparisons (accommodation, food, transport, activities, total)
Slide 7: Verdict + "Check rvezy.com for prices"
Best for: Money/value pillar, myth-busting
Structure: "X tips for ___" hook → one tip per slide → save CTA
Example: "5 things to pack for your first RV trip"
Slide 1: "Don't forget these on your first RV trip"
Slides 2–6: Item name + why it matters + photo/icon
Slide 7: "Save this before your next trip"
Best for: Hacks pillar, first-timer tips, practical utility
Structure: Surprising fact hook → supporting facts → CTA
Example: "RV travel is 62% cheaper than you think"
Slide 1: Bold stat or surprising claim
Slides 2–5: Supporting data points with visuals
Slide 6: "Start planning at rvezy.com"
Best for: Cold audience education, myth-busting, value pillar
| Element | TikTok Carousel | Instagram Carousel |
|---|---|---|
| Aspect Ratio | 9:16 (1080 × 1920px) | 4:5 (1080 × 1350px) or 1:1 |
| Max Slides | Up to 35 | Up to 20 |
| Optimal Slides | 5–10 | 5–10 |
| Text Placement | Center-weighted; avoid top 15% and bottom 20% (UI overlaps) | Center; avoid bottom 10% |
| Font Style | Bold sans-serif, high contrast, large (min 48pt equivalent) | Clean sans-serif, brand-consistent |
| Audio | Trending sound required for best reach | Optional; music can boost Reels discovery |
Unbranded niche pages that build audience and funnel traffic to RVEZY
Launch 1–2 unbranded Instagram pages that look and feel like independent travel/RV content pages — not RVEZY marketing channels. These pages build organic audiences around niche travel topics, then naturally reference RVEZY as a resource. The content is primarily slideshows and carousels, which can be semi-automated.
Niche: RV road trip planning, campground guides, scenic routes
Bio: "Your guide to the best road trips in North America. Tips, routes & hidden gems. Start planning ↓"
Bio link: Linktree or Beacons page with RVEZY affiliate/tracking link + "Plan Your RV Trip" CTA
Content mix: 80% slideshow carousels (destination lists, route guides) / 20% Reels (tips, hacks)
Posting cadence: 1 carousel + 1 Reel per day (7 carousels + 7 Reels per week)
Niche: Hidden campgrounds, camping hacks, outdoor cooking, gear
Bio: "Secret campgrounds. Pro camping tips. The outdoor life, simplified."
Bio link: Linktree with "Rent an RV" RVEZY link + campground recommendation tools
Content mix: 70% slideshow carousels (campground lists, gear guides) / 30% Reels (cooking, hacks, tips)
Posting cadence: 1 carousel + 1 Reel per day
| Day | Post Type | Topic Example | Pillar |
|---|---|---|---|
| Monday | Carousel (Listicle) | "5 lakeside campgrounds you need to visit this summer" | Destination |
| Tuesday | Reel (Slideshow + Audio) | "Things only campers understand" [relatable slideshow] | Lifestyle |
| Wednesday | Carousel (Tips) | "7 RV kitchen essentials that save space" | Hacks |
| Thursday | Reel (Talking Head / Voiceover) | "How much an RV trip actually costs (honest breakdown)" | Money |
| Friday | Carousel (Destination) | "The most scenic RV drives in British Columbia" | Destination |
| Saturday | Reel (POV / Aesthetic) | "Slow morning at the campsite" [aesthetic slideshow with music] | Lifestyle |
| Sunday | Carousel (Comparison/Value) | "Hotel weekend vs RV weekend — cost breakdown" | Money |
How to produce 14+ posts per week per page without a full-time content team
The goal is to reduce per-post production time to under 10 minutes for carousels and under 20 minutes for Reels. Here's the recommended tool stack:
| Function | Tool | Role in Workflow |
|---|---|---|
| Carousel Design | Canva (Pro plan) | Create carousel templates with brand-consistent fonts, colors, and layouts. Duplicate and swap content for each new post. |
| Image Sourcing | Unsplash / Pexels (free) or Adobe Stock | Source high-quality campground, nature, and RV photos. Build a library of 200+ images organized by category. |
| Copy Generation | Claude / ChatGPT | Batch-generate carousel copy from the topic bank. Prompt: "Write 7 carousel posts for an RV travel Instagram page. Each post should have a hook headline, 5–7 slide titles with descriptions, and a CTA." |
| Scheduling | Later, Buffer, or Meta Business Suite | Schedule 1 week of content in a single batch session. Auto-publish carousels and Reels. |
| Audio (TikTok/Reels) | TikTok trending sounds | Add trending audio to slideshow Reels for algorithmic boost. Check trending audio weekly. |
| Analytics | Instagram Insights + Metricool (free tier) | Track reach, saves, shares, and profile visits per post. Identify top-performing topics and templates. |
Total estimated weekly time: 4–5 hours per page. With 2 pages, that's 8–10 hours/week — manageable for one part-time VA or junior content person. As templates mature and the photo library grows, production time drops further.
Create these master templates in Canva, then duplicate and modify for each post:
| Template | Slides | Layout | Use Case |
|---|---|---|---|
| Listicle A (Photo-heavy) | 8 slides | Full-bleed photo + text overlay bar at bottom | Destination lists, scenic spots |
| Listicle B (Clean/Minimal) | 7 slides | White background, centered text, small accent image | Tips, hacks, packing lists |
| Comparison | 6 slides | Split-screen layout, left vs right | Cost comparisons, "X vs Y" |
| Did You Know? | 5 slides | Bold stat centered, supporting text below | Facts, myth-busting, education |
How to measure success and when to scale each workstream
| KPI | Phase 1 Target (Month 1–2) | Scale Target (Month 3–6) | Why It Matters |
|---|---|---|---|
| Total Views | 100K–250K/month | 500K–2M/month | Primary reach metric; directly tied to spend |
| Cost Per 1K Views (CPM) | $3–5 | $2.50–4 | Efficiency of spend; should decrease as you optimize |
| Submissions/Month | 15–30 | 80–200 | Creator pipeline health |
| Approval Rate | 50–70% | 60–80% | Brief clarity; should improve as guidelines mature |
| Avg. Views Per Post | 5K–10K | 10K–50K | Content quality signal; top creators get more views |
| #RVezy Hashtag Volume | Baseline + 50% | Baseline + 200% | Brand awareness proxy |
| Branded Search Lift | Track baseline | +15–30% increase | Downstream indicator that awareness is converting to intent |
| KPI | Phase 1 Target (Month 1–3) | Scale Target (Month 4–6) | Why It Matters |
|---|---|---|---|
| Followers | 1K–5K per page | 10K–25K per page | Audience growth; enables monetization features at 10K |
| Avg. Reach Per Post | 500–2K | 5K–20K | Content quality and algorithm favor |
| Save Rate | > 3% | > 5% | Strongest signal of valuable content on Instagram |
| Profile Visits → Link Clicks | Track baseline | 2–5% conversion rate | Funnel effectiveness to RVEZY |
| Production Time Per Post | < 15 min | < 10 min | Automation efficiency; key to scalability |
| Posts Per Week | 10–14 | 14 | Consistency drives algorithm favor |
Action: Increase Whop budget to $3K–5K/month. Launch additional IG pages. Hire a dedicated VA for content production.
Action: Refine creative brief with more examples. A/B test different topic pillars. Improve carousel templates. Don't increase budget yet.
Action: Increase CPM to $5–7 to attract better creators. Overhaul creative brief. Test different IG page niches. Consider pivoting from slideshow to Reel-first strategy.
| Month | Whop Program | IG Pages | Budget |
|---|---|---|---|
| Month 1 | Launch campaign at $4 CPM. Recruit initial creators. Refine brief based on first 10 submissions. | Set up Page 1. Create Canva templates. Build photo library. Post daily for 30 days. | $500 Whop + $30 Canva Pro |
| Month 2 | Optimize brief. Identify top 5 creators. Test adjusted CPM. Begin tracking branded search. | Launch Page 2. Optimize posting times. Double down on top-performing templates. Begin cross-posting to TikTok. | $1,000 Whop + $30 Canva |
| Month 3 | Scale to $2K–3K if green signals. Create "top creator" tier with bonus incentives. | Both pages active. Evaluate growth rates. Test new carousel templates. Start Story content. | $2,000–3,000 Whop + $30 Canva |
| Month 4–6 | Full scale at $3K–5K/month. Ongoing creator recruitment. Repurpose top UGC for RVEZY's own channels. | Evaluate adding Pages 3–5 if scaling signals are green. Hire VA if production is bottleneck. | $3,000–5,000 Whop + tools |
Both workstreams compound over time. Whop creators build an ever-growing library of RVEZY-mentioning content across the internet. IG pages build followers that see every new post. By Month 6, the organic reach flywheel should be generating significant brand awareness at a fraction of the cost of traditional influencer partnerships or paid social.
Prepared for RVEZY · January 2026
Organic Social Growth Through Scaled UGC
Confidential Strategy Document · Do Not Distribute